Strategy

A BETTER WAY
TO GAME DAY.

When Agendcast came to us they were ready to try something new. Last year they launched a version of Agendcast that focused on live chat rooms made for specific live games. While the platform worked, people found it to be too distracting from the event at hand. What’s more, video content had become the focus of the founders.

Our solution was to create a video chat version of their app that focused on streams from professional and amateur sportscasters broadcast at the same time as live broadcasts. The effect was like having your own sportscasters in the palm of your hand. We even went further and created a way to include your friends so you could have a virtual game day event all on your own own couch.

Design

THE TWITCH
OF SPORTS.

When designing out the brand experience, we sought to incorporate some current conventions, while also inventing our own. Since the platform is based on video streaming, we looked at ways to make the experience simple and easy to follow. Simply follow specific games, teams, and commentators that you want to watch. When it’s game time, the app alerts you and lets you watch along, in real-time, as the game unfolds. Reaction videos live, all game long.

Experience

BUILD FROM THE
SUPERFAN UP.

For the MVP, we set out to create a progressive web app that would serve as our testbed for the idea. Using Facebook Video APIs we created an app with the basic functions we needed while allowing us the ability to iterate and experiment with minimal effort. The result has been an MVP that continues to produce insights and data as we scope a full build for our beta launch.

Marketing

IT’S HOW THE
GAME IS PLAYED.

Currently, there are thousands of amateur sportscasters around the globe, along with millions of athletes and entertainers who would be ideal for our platform. Our goal has been to build our marketing efforts around these groups first, in order to bring their fans and followers with them. Using Facebook as our social network has also made it easier to share the content and invite friends to join along with the experience, right within the app.