When Kalos came to us, they were weeks away from launching their flagship offering: a marketplace for tour guides. After further analysis by Sightbox, we determined that a better avenue for rapid growth was actually within the influencer segment. So we set off to create a product using the same basic architecture that had been built, only for an entirely different audience, and Lifie was born.
As the first marketplace for influencers to create their own unique face-to-face experiences that they could share with their fans, Lifie has set out to change the way we interact. Now our favorite people have a way to reach out to the world in a way that’s impactful, meaningful, and powerful.
What inspired the design for Lifie was the idea that experiences should be personal and yet social. Taking the basic shape of the circle, used most often for profile pictures, we set out to create a memorable, yet familiar, logotype that communicates the subtle fun factor of meeting people who matter to you. We wanted it to feel approachable, as well as something novel. The yellow reminds us of emojis and happiness, while also feeling fresh and inviting for everyone.
When it came time to develop an MVP for Lifie, our goal was simple. We wanted to create something that influencers could easily integrate into their normal routines. So we created a simple template that could be filled out in minutes and combined it with a simple URL structure so that influencers could add the page to their social channels without any stress. Simply swipe up on an Instagram story and the page of events loads. It’s as simple as that.
When it came time to launch Lifie, we knew the key was in making it take off on its own. That’s why we focused on hand-selecting influencers who we knew were not only open to the idea but could really benefit from having an experience marketplace, and let them promote it to their followers for us. By simply mentioning it during their normal posts and stories, Lifie is able to market itself. No additional media spend has been necessary.